Beckers - Lätt att börja, svårt att sluta.

We know that the thought of starting a painting project at home can feel both overwhelming and a bit daunting. Beckers wanted to change that, so we created the concept "Easy to start, hard to stop" to show just how fun it actually is once you get going. When you paint a room, you quickly see the difference it makes, and it sparks a desire to keep going—almost to the point where you don’t want to stop. We captured that feeling in films for Beckers, portraying the addictive nature of painting.