GWs Nyktra Pilsner

For the launch of Leif GW Persson's new beer, we were tasked with creating a campaign that highlights his strong and unique personality. The campaign focuses on GW’s iconic character and humor, aiming to reflect the robust taste of both his non-alcoholic and alcoholic lagers. By using GW’s own voice and self-deprecating humor, we crafted a playful tone that conveys the distinctive quality of the beer. The campaign was rolled out across both print and digital channels.