Sex is for every body.

Campaign for RFSU and Funktionsrätt Sverige aimed to change how people view sexuality in relation to individuals with disabilities or chronic illnesses. Many feel that their sexuality is overlooked and that they are denied access to their sexual rights.

By sharing real stories from people with disabilities, we wanted to show that a great sex life is possible for everyone. The campaign, which primarily ran on social media, included a film and an Instagram account with the message that sex is for all bodies.

The campaign was a major success, earning nominations for both Guldägget and Eurobest. It demonstrated that changing perceptions of sex and disabilities in a meaningful and powerful way is possible.