Dagens viktigaste match.

At the derby on September 29 between Hammarby and AIK, we drew attention to a more important purpose – promoting children's joy of movement. Generation Pep showcased highlights from a friendly match between 8-year-olds on the jumbotron, where the children's performances and interviews shared the same stage as the elite players. Through this, we aimed to inspire adults to recognize the importance of engaging in children's sports and helping to create healthy habits for the future.