Wasa - Vi har gjort vår bakläxa

Wasa Havre was a bestseller until the recipe was changed in 2016 to remove palm oil, which unfortunately led to a decline in taste and reduced sales. Eight years later, Wasa has finally found a new, delicious recipe. Our solution was to be transparent, apologize for the past, and launch the new Wasa Havre with a campaign that highlights Wasa's journey from mistakes to improvement, showing that sustainability and great taste can indeed go hand in hand.